About Me:

I am a designer and photographer based in New York’s Hudson Valley specializing in visual brand identities, editorial design, and packaging.

"My whole life I've wanted to tell a good story. It started when I was younger, and then it was a passion for writing.  As I grew up it changed to telling visual stories and helping companies find their own voice." 

As a designer, I take a whole brand approach, taking deep consideration of my client’s existing brand materials and with their unique project goals, always bearing in mind visual continuity and marketability. My passion as a designer is in creating cohesive brand identities through packaging that are catered to your brand and your target audience to help your products go further. It’s what I love! 

About My Process:

My typical design process with my clients is to utilize and refine their brand’s visual identity to create a piece that not only serves their brand but also can be used as a guideline for further packaging and product lines. Simply put: I am a whole picture, brand oriented designer rather than a one off designer. 

Typically this translates to the creation of “template design” so to speak, where the final product can be used across their entire product portfolio, by any designer - not just myself, thus saving time and money in the future.

About My Pricing:

My pricing model usually includes a bigger upfront fee for the “template” as that is where the most time and energy is spent. And then smaller fees for each product using the template, because, if my job has been done right, it should be a seamless transition between one product to the next within the line. I take a holistic, value-added approach to pricing, providing upfront breakdowns to each of my clients before the onboarding process begins.